Teach your kids to eat healthy.

It's as easy as pie.

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Partnership for a Healthier America

Grand Winner

End Childhood Obesity Innovation Challenge

The Partnership for a Healthier America, led by honorary chair First Lady Michelle Obama, selected JiveHealth as the most innovative and scalable startup to help kids eat healthier and live better. Read more here.

How does it work?


Each family member raises his or her own pet.

Your goal is to keep your pet happy and healthy. The happier she is, the more bonus Grub Bucks you will win.

Earn Grub Bucks for eating healthy foods everyday.

After each meal, feed your pet the foods that you ate. Healthier foods, especially fruits and veggies, are naturally worth more Grub Bucks.


Use Grub Bucks to redeem new hats, pets, and real-world prizes.

Whether it be a chic hat or a new pet friend, there’s plenty of in-game rewards for your child. But if you like living on the edge, you can reward him or her with privileges like extended curfew for a job well done.